Whether you are developing an authority website or blog, the planning stage is a crucial component of its success. That may sound wrong but it’s the truth and here is why. So when you build this plan, a foundation can be formed.
Instead of having to fix something that was improperly done, you want to do something right the first time round. You really need to have a solid understanding of what must be accomplished as well. People that do not possess the know-how simply cannot plan for something to occur. In the following paragraphs, you will learn how to develop an authority site, especially your first one, the right way.
A concept called bounce rate – have you ever heard of it? Anyone that is aware of this topic may know what to do with it. Your bounce rate can affect your SEO scoring quite a bit actually. Google will know that something is wrong with your website if the bounce rate is high. When people get to your site, and abruptly leave, this means they are not happy with what they have seen. You can lower your bounce rate in many ways. The best way to lower your bounce rate is to actually provide excellent content that your visitors will appreciate. Looking at the whole picture is essential as you plan the foundation and development of your authority site. You could write about a very narrow niche topic, or approach a broad spectrum market instead. You can use either of these strategies to create a successful authority site. Once you have made the decision, you have to stick with your decision in order for it to work. Staying relevant with the topic that you have chosen is very important to do. In fact, doing this is one of the most important aspects of making your site work. You should also be very concerned about relevancy as Google is looking for this too. You have to ensure your site offers good value and stays on topic.
You need your authority site to rank high in search engines. Even though Google does not want you to be heavily into SEO, you can still perform on page SEO and it will help. There is some that is really necessary and it is fairly minimal and not difficult. It makes it easier for Google to categorize your site, which is why you want to get this done. On the other hand you want to absolutely avoid over-doing your SEO efforts. Your site will inevitably face penalties for doing this, crossing the proverbial “line” if you will. You’ll be fine as long as you simply optimize each individual page on your website.
Your site will go through a Google dance if you do this. Your website could drop in rankings dramatically if you change the internal linking structure. This is not a penalty whatsoever – this is simply Google trying to find a place for your website. What you need to do is get your internal links right before you put your site on the Internet. Once you begin creating your authority site, you will truly have a phenomenal experience. Plus, you may be recognized for the work that you accomplish. By focusing on quality, this type of recognition may definitely come your way. Your site visitor should also be provided with value. They are the end-user you need to focus upon. All you have to do is provide quality content. Your visitors will spread the word about you on their own.
Bob Steele is a expert blogger known for writing on a variety of subjects. His high-quality work can be seen at talk fusion and on MLM Success